billy mays |
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Billy Mays and Anthony 'Sully' Sullivan Pitchmen Billy Mays Pictures Billy Mays stars on Discovery Channel's "Pitchmen." With his jet-black beard and commanding voice, Billy Mays is quickly hitting critical mass as a pop culture icon and becoming a household name as one of the most recognizable pitchmen on television. From his very beginnings—hawking products on the Atlantic City boardwalk—it was clear that Billy Mays had a natural talent for "pitching." Thanks to the mentoring he received from some of the legends of pitching, Billy Mays began crafting a unique style that would soon garner wide recognition in his extremely competitive business. Traveling the world from home-shows to state and county fairs, Billy Mays became a consistent money-maker as he continued to hone his constantly evolving skills. On one fateful day at Billy Mays' hometown's home and garden show, his booth was placed adjacent to a fellow pitchman in need of some assistance with a faulty microphone. Instead of letting his competitor sink or swim with his broken mic, Billy Mays did the right thing and let him borrow one of his extras. The rival seller turned out to be the inventor of Orange Glo, Oxi-Clean and Kaboom!, three cleaning products that Billy Mays would later help propel to huge success and worldwide renown. The two kept in touch for many years, until 1996, when Billy Mays was invited to pitch Orange Glo on live television via the Home Shopping Network. The results were an astounding viewer response and a total sell-out. It was apparent that Billy Mays was onto something special, so he continued to pitch various products on live TV with equal and greater success. From Home Shopping, the next obvious step was direct-response marketing, which would become an integral part of his impressive repertoire. Billy Mays' long-form, 30-minute infomercials soon began to air frequently alongside other short-form spots, ranging from 30 seconds to 2 minutes in duration. Billy Mays' catchy rhyming and—loud—straight-to-the-point approach to the medium showed his unique and definitive knack for branding products that would, in turn, make him the go-to pitchman for any invention in need. Currently, the now-ubiquitous Billy Mays can be seen on TV with over 10 different products at any given time. With no signs of slowing down, Billy Mays continues to become more famous and recognizable by the day, creating for himself a permanent place in popular culture.
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