Family hijinks ensue each week as the Busbices tackle new projects and products — from a silent crossbow to gator bait and 5D camo — they keep the business running full speed ahead. Celebrity friends including singer Jason Aldean, "Duck Dynasty" boss Willie Robertson and "Swamp People" star Troy Landry stop by to the family ranch to hunt, talk business and have a good time.
Even with 2,400 products and 12 major outdoor brands, the family is always looking for new ways to transform the business. Wildgame Innovations launched more than a decade ago when brothers Ryan and Matt Busbice invented their first product, a deer feed block, on their home stove. Ryan is all business all the time, constantly keeping younger brother Matt, who would rather be in the woods than behind a desk, in check.
Uncle Hard Luck is a product tester with the worst luck. His knack for out-of-the-box inventions pushes the family's buttons and keeps them on their toes. Joe Buck acts as the voice of reason to his father Hard Luck's crazy shenanigans. Ryan and Matt's father Big Bill often finds himself getting roped into the harebrained antics of his brother Hard Luck, much to his wife Beth's chagrin. Trusted ranch manager T-Carr is caught in the precarious position of working for Bill and also trying to help Matt and Ryan with their products. Finally, there is Bella, the family's pet deer, who constantly gets into trouble. No idea is too crazy for the Busbice family and if T-Carr and Hard Luck can't figure it out, it's not a feasible product for market.
This season, with an expanding company and opposite personalities, the brothers find it difficult to see eye to eye when it comes to making business decisions.
In the season premiere, Matt plans to take a secret detour while on a business trip to see his friend and country singer star Luke Bryan in concert. Suspicious that Matt might try to mix business with pleasure, Ryan sends T-Carr along to babysit.
"Country Buck$" is produced for A&E Network by Matador. Executive producers for Matador are Jay Peterson,Todd Lubin, Justin Tucker and Mike Riley. Executive producers for A&E are Brad Abramson, Fred Grinstein and Laurie Sharpe.