"Fashion Star" (NBC TV show) is a reality competition series that will search for the next big brand in fashion. The series is hosted by Elle Macpherson, world-famous super-model icon, actress and businesswoman.
"Fashion Star" (NBC) is designed not only to groom and discover America's next popular brand, but through an exciting new format twist, it will allow viewers at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity and will span
The series will give 12 unknown designers the chance to win a multi-million dollar contract to launch their line in America's largest retail stores. Each week, the designers will be put through a variety of challenges that will push them to further develop and expand their brands.
Famous designers and buyers from America's largest retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers. These items will shape the future of their stores and create the next big trends for their consumers. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores the very next day. With just a single trip down the runway, "Fashion Star" will change the lives and fortunes of these aspiring designers forever.
Fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local flea market, to the recent Parson's graduate who just landed his or her first job at Marc Jacobs. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve their dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it's up to them to make their brand a national reality.
In the end, one designer will successfully combine fashion and business to become the next "Fashion Star" and have their entire fashion line on sale exclusively in one of the biggest retailer's in the world.
The "Fashion Star" TV show is created by E.J. Johnston and James Deutch of the Global Fashion Association, Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution") and Ben Silverman ("The Biggest Loser," "The Office," "The Tudors").
The show is executive-produced by Ben Silverman of Electus, Jane Lipsitz & Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media, Macpherson, and E.J. Johnston & James Deutch of Global Fashion Association. Electus/Engine Distribution will retain all international distribution rights.
"Fashion Star" (NBC) is designed not only to groom and discover America's next popular brand, but through an exciting new format twist, it will allow viewers at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity and will span
all categories of fashion from suits and dresses to lingerie, denim, bathing suits, shoes, accessories and more.
The series will give 12 unknown designers the chance to win a multi-million dollar contract to launch their line in America's largest retail stores. Each week, the designers will be put through a variety of challenges that will push them to further develop and expand their brands.
Famous designers and buyers from America's largest retailers will serve as the judges, making on-the-spot decisions as they bid against each other, dipping into their own wallets to purchase the work of these up-and-coming designers. These items will shape the future of their stores and create the next big trends for their consumers. At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores the very next day. With just a single trip down the runway, "Fashion Star" will change the lives and fortunes of these aspiring designers forever.
Fashion designers featured on the show will include everyone from the stay-at-home mom who makes her own clothes to sell at the local flea market, to the recent Parson's graduate who just landed his or her first job at Marc Jacobs. All the contestants will be put to the test to see how they react in a variety of real-world scenarios to determine who has the vision and desire to build a fashion empire and achieve their dream. With top experts as their guides and mentors throughout the process, designers will have to be as adept in the business of fashion as they are in their creativity as it's up to them to make their brand a national reality.
In the end, one designer will successfully combine fashion and business to become the next "Fashion Star" and have their entire fashion line on sale exclusively in one of the biggest retailer's in the world.
The "Fashion Star" TV show is created by E.J. Johnston and James Deutch of the Global Fashion Association, Rick Ringbakk of Emmy Award-winning 5x5 Media ("Jamie Oliver's Food Revolution") and Ben Silverman ("The Biggest Loser," "The Office," "The Tudors").
The show is executive-produced by Ben Silverman of Electus, Jane Lipsitz & Dan Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media, Macpherson, and E.J. Johnston & James Deutch of Global Fashion Association. Electus/Engine Distribution will retain all international distribution rights.
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