Over the course of the season, food visionaries looking to launch a new product have the opportunity to earn cold hard cash from a rotating panel of four investors, all looking to make lucrative investments and find the next golden idea. But first, the inventors will have to pitch to a room full of consumers to win their approval, as the potential investors watch on. Seeking advice and cash from some of the biggest names in the food, online and retail industry, will the entrepreneurs' ideas land flat, or will they go home with a food fortune?
Investors include Willie Degel (Restaurateur, host of Food Network's "Restaurant Stakeout"), Robert Earl (Founder and CEO of Planet Hollywood International, host of Cooking Channel's "Robert Earl's Be My Guest"), Scott Gerber (CEO of The Gerber Group), Dan Glickberg (Founder of Dan Glickberg Food), Daniel Green (International food and wine expert), Michele Hoskins (Founder and owner of Michele Foods, Inc.), Sonia Kapadia (Founder and CEO of Taste Savant), and Pat LaFrieda (Pat LaFrieda Meat Purveyors, Food Network's "Meat Men").
Throughout the season, food-savvy entrepreneurs have an unprecedented opportunity to pitch their products to a panel of high-profile investors, in hopes that they will score funding that can help them launch or expand their businesses. But the panel wants to make sure that they will make a return on their investments. Whether they are being pitched an ultra-healthy coffee franchise, an American take on Indian food, or a robot that serves as a personal chef, it is every investor for themselves as they argue it out for a chance to get a piece of the action. The up-and-comers must come to the stage with a well-thought-out game plan, and they must also win over the consumer audience who will help the investors decide if a product is truly worthy.
"Food Fortunes" is produced by 3 Ball Entertainment.