Gemma Godfrey serves as the one of the advisors in NBC's reality business competition series "The Celebrity Apprentice," hosted by Arnold Schwarzenegger.

Gemma Godfrey is the U.K.'s most influential FinTech entrepreneur and founder and CEO of the award-winning online personal finance firm Moo.la. The former quantum physicist and board advisor previously headed investment strategy for a publicly listed wealth manager with $10 billion of assets.

Her firm, Moo.la, enhances people's financial well-being. It solves the need for a low-cost, simple-to-understand and easy-to-access investment service. The service offers people the comfort to get started, investment options previously out of reach, the knowledge to make smarter decisions and peace of mind. Moo.la is ranked a "top 10 FinTech company to watch."

As a trusted business expert, she appears regularly on ITV's "Good Morning Britain," "BBC Breakfast," Sky News and CNBC.

With a background in quantum physics, Godfrey was the head of investment strategy at Brooks Macdonald, chairman of the investment committee at Credo Capital and a fund manager at GAM after starting her career at Goldman Sachs. She is a board advisor to Templars and CLU School of Management.

Named one of the most powerful women in London by CityAM, frequently topping their FinTech Powerlist and ranked amongst the savviest on Wall Street by the Wall Street Journal, Godfrey was selected by the BBC as one of the world's top women "striving to make the world a better place."




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NBC Reveals Fall 2016 Schedule and New Series — Highlights include new dramas "Timeless" on Mondays and "This Is Us" on Tuesdays; plus "Blindspot" moves to Wednesdays and "Chicago Med" relocates to Thursdays. Read more...
'The Celebrity Apprentice' Season 8 Contestants and Advisors Announced — Warren Buffett, Steve Ballmer, Tyra Banks, Jessica Alba and Patrick Knapp Schwarzenegger come on board as advisors on the NBC reality competition series, along with contestants Laila Ali, Brooke Burke-Charvet, Boy George, Vince Neil, Nicole "Snooki" Polizzi, Ricky Williams, Carnie Wilson and more. Read more...
Arnold Schwarzenegger to Host 'The Celebrity Apprentice' — NBC has named the twice-elected California governor and international movie superstar as the new CEO of its reality business competition series. Read more...
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