Cartoon Network celebrates a landmark day for its iconic global franchise, "Ben 10," online, on-air, with the fans and at stores with a special multi-platform promotion culminating on October 10, 2010, otherwise known as 10-10-10! "Ben 10" has been one of Cartoon Network's most successful original series since first premiering on the network in January 2006. The franchise has since spawned three animated series, one animated movie, two live-action movies, a widely-popular consumer products line and has captured the imaginations of viewers on a global scale.

On Sunday, 10-10-10, Cartoon Network will present a Ben 10: "Ultimate" Marathon from 3:00 p.m. - 7:00 p.m. (ET, PT) leading up to an hour-long special premiere of two "Ben 10: Ultimate Alien" episodes from 7:00 - 8:00 p.m. (ET, PT).



Leading up to the special Ben 10: Ultimate Alien 10-10-10 event, starting on Monday, October 4, new robot versions of "Ben 10: Ultimate Alien" characters will be released each day online, including Rath, Armadrillo, Ultimate Echo Echo and Ultimate Big Chill. Also for the first time, Ultimate Humungousaur will be unlocked for fans to play! Cartoon Network TKO: Titanic Kungfubot Offensive, is a free real-time multiplayer game that lets fans challenge other players online with head-to-head fighting action using giant robot versions of favorite characters from shows such as Ben 10, Adventure Time and Generator Rex.

During New York Comic Con (NYCC), the largest pop culture event on the east coast from October 8 - 10, Cartoon Network and "Ben 10" fans will unite to celebrate 10-10-10. Cartoon Network and "Ben 10: Ultimate Alien" will take over the registration lobby of the Jacob Javitz Center with the Cartoon Network Ultimate Action Lounge, which will feature plasma televisions with Cartoon Network content, free giveaways, video games from D3Publisher ("Ben 10 Ultimate Alien: Cosmic Destruction"), photo-ops for fans and digital sampling stations. Then on Sunday, 10-10-10, NYCC attendees can celebrate Ben 10 day with the cast of "Ben 10: Ultimate Alien." Fans will be treated to a never-before-seen episode of the series with voiceover dialogue performed live by Yuri Lowenthal (Ben), Greg Cipes (Kevin) and Ashley Johnson (Gwen). Other panel highlights include a sneak peak at the new season of "Ben 10: Ultimate Alien," cast Q&A, and a chance to win lots of "Ben 10" Prizes!

"Ben 10: Ultimate Alien" is the latest animated series in the "Ben 10" saga and premiered on Cartoon Network in April 2010. "Ben 10: Ultimate Alien" follows 16-year-old Ben Tennyson as his secret identity has been revealed to the world and he is now an international mega-star super hero, loved by kids the world over but distrusted by many adults. Armed with a mysterious new Omnitrix, Ben is able to transform into hyper-evolved versions of his aliens and will see action in places he's never been.