The new show scored Disney Channel's second most-watched series debut of all time.



Zendaya Coleman and Bella Thorne Shake It Up
November 8, 2010

The series premiere of Disney Channel "Shake It Up" grooved with audiences across the U.S., ranking as the channel's 2nd-most-watched series debut overall among Total Viewers (6.2 million) and Tweens 9-14 (2.7 million/11.0 rating) and its No. 1 Sunday premiere on record in Total Viewers, Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14.

"Shake It Up" doubled the year-ago (11/8/09) time period average in Total Viewers (6.2 million vs. 3.1 million), and nearly doubled among Kids 6-11 (73% - 2.6 million vs. 1.5 million) and Tweens 9-14 (93% - 2.7 million vs. 1.4 million).

At 7:30 p.m., "Hannah Montana Forever" delivered season highs across all target demos, becoming the series' most-watched telecast in more than 3 years among Total Viewers (7.1 million), Kids 6-11 (2.6 million/10.6 rating) and Tweens 9-14 (2.8 million/11.3 rating)—since the post-"High School Musical" telecast on 8/17/07.

Sunday's all-new one hour episode became the show's 3rd-most-watched telecast of all time in Total Viewers, and 4th-most-watched ever in Kids 6-11 and Tweens 9-14.

Sunday's "Hannah Montana Forever" generated the channel's largest Total Viewer (7.1 million), Kid 6-11 (2.6 million) and Tween 9-14 (2.8 million) audiences in the hour in the network's history.


Source: Nielsen Media Research (Preliminary National Ratings, 11/7/10).
 



 

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