SILVER SPRINGS, MD — Discovery Channel continues to dominate Friday nights as the #1 cable network in Persons/Men 25-54, Persons/Men 18-49 and Persons/Men 18-24 delivery on Friday, January 14, 2011. Additionally, over a total of 5 million viewers tuned in to the series premiere of "Flying Wild Alaska" and a new episode of the hit series "Gold Rush: Alaska."

"Flying Wild Alaska" launched at 9PM ET/PT as the highest rated new series premiere of all time on Discovery Channel for Households and Adults 18+, delivering 2.58 million viewers (P2+) and earning a 1.74 HH / 1.13 P25-54.



A new episode of "Gold Rush: Alaska," The Pain Barrier, was the #1 cable program (no exclusions) during primetime among Persons and Men 25-54 and Persons and Men 18-49 delivery. The 10PM ET/PT premiere episode earned a 2.37 Household/ 1.78 Persons 25-54 rating, delivering an average of 3.54 million viewers (P2+). "Gold Rush: Alaska" beat out other broadcast networks, making it the # 1 program in all of television among Men 18-49 and 25-54, and the #1 ad-supported cable program among P2+ delivery. ("Flying Wild Alaska" finished 2nd only to "Gold Rush: Alaska" among Men 25-54 delivery.)

Both shows return this Friday, January 21 with all-new episodes.


Source: NHI. Live+SD AA(000).