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'Level Up' Breaks Cartoon Network Records



The new comedy was the network's #1 live-action series premiere in the network's history.



Aimee Carrero, Connor del Rio and Gaelan Connell in "Level Up"
Aimee Carrero, Connor del Rio and Gaelan Connell Level UpJanuary 26, 2012

"Level Up" cast
"Level Up" cast
"Level Up" cast - © Cartoon Network
Aimee Carrero in "Level Up"
Aimee Carrero in "Level Up"
Aimee Carrero in "Level Up" - © Cartoon Network
The series premiere of "Level Up" (Tuesday, January 24, 8-8:30 p.m.), Cartoon Network's newest live-action comedy, beat all previous network records as the #1 live-action series premiere, charting double and triple-digit delivery gains across all targeted kids and boys demos vs. the same time period last year, according to preliminary data from Nielsen Media Research. The new series, featuring CG-animation effects and characters, also scored as the #1 telecast in its time period on all television — broadcast and cable — among kids 2-11, boys 2-11, boys 6-11 and boys 9-14. It also ranked as the #1 telecast of the day among boys 9-14 on all television. More than two million total viewers tuned into the half-hour series premiere.

Highlights of "Level Up's" series premiere performance, compared to the same 2011 time period, include the following:



• Kids 6-11 delivery (879,000) increased by 58%, and ratings (3.6) by 64%

• Kids 2-11 delivery (1,195,000) increased by 23%, and ratings (2.9) by 26%

• Kids 9-14 delivery (758,000) increased by 139%, and ratings (3.2) by 146%

• Boys 6-11 delivery (661,000) increased by 54%, and ratings (5.3) by 56%

• Boys 2-11 delivery (820,000) increased by 23%, and ratings (3.9) by 15%

• Boy 9-14 delivery (570,000) increased by 131%, and ratings (4.6) by 130%

• Total Viewers 2+ delivery (2,085,000) increased by 29%

Wyatt (Gaelan Connell), Dante (Connor del Rio) and Lyle (Jessie T. Usher) are top gamers in their favorite online game Conqueror of All Worlds. They've defeated trolls, squashed barbarians, annihilated ghouls and trashed everything else the game can throw at them. But it's a whole new experience battling their online foes IRL (in real life)! Now the boys, along with their classmate Angie (Aimee Carrero) must "level up" in order to deal with high school life while protecting their town. And all without a cheat code! Max Ross (Lonny Ross) is the multi-millionaire genius and eccentric game creator who helps the kids out on their real world quests.

"Level Up" is created by executive producers Derek Guiley and David Schneiderman (both credited for "Chasing Liberty"). Peter Murrieta ("Wizards of Waverly Place," "Hope and Faith") serves as the executive producer and show-runner for the series.
 



 

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