The new reality series proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.



House of Cars cast member Nate Boyer
March 24, 2017

LOS ANGELES, CA — Discovery Channel announced today it has ordered "House of Cars" (working title) to air as part of the network's iconic Motor Mondays line-up. The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros — it's for anyone who thinks they have what it takes to test their chops on a big build.

At just 29, Nate Boyer has already made his mark restoring and customizing classic American cars as owner of Kultured Customs. But now he's making his biggest gamble yet — starting a new type of garage like no other. It's called "The Doghouse," a co-op business, where mechanics and hobbyists with varied skill sets (aka "Dawgs") get to use Nate's space to modify and restore cars to their full glory.

In a landscape where sharing and crowdsourcing are the new norm, Nate saw an opportunity for the car space. He created a garage where Dawgs — who meet his rigid and demanding qualifications — could get access to his tools, space and even his expertise without charge. But in exchange, Nate gets a cut of their flip.

While The Doghouse is still in its infancy, the business seems to be gaining major traction and interest in the car community. He's not just betting on cars, but betting on the people. But will he be able to balance these two diverging businesses? And can he create a successful model for restoring cars that makes money?

"House of Cars" is produced for Discovery Channel by Coolfire Studios. For Coolfire, Jeff Keane, David Johnson, Steve Luebbert, Emi Macuaga and Graham Hughes serve as executive producers. For Discovery Channel, Craig Coffman is executive producer and Todd Lefkowitz is producer.