'Bad Girls Club' Season 4 Premiere Is Biggest, Baddest Ever
The high octane premiere brings good holiday cheer to the Oxygen Network, beating the ratings of the previous year by over 8% in key demos and total viewers.
December 2, 2009
NEW YORK, NY — Last night's high octane Season 4 premiere of "Bad Girls Club" was the series' most watched season premiere ever among A18-49 (611,000), W18-49 (431,000), and total viewers (874,000). Compared to last season's premiere (12/2/08), last night's premiere was up +8% among A18-49 (611,000 vs. 568,000), +6% among W18-49 (431,000 vs. 405,000) and +8% among total viewers (874,00 vs. 807,000).
This season premiere was the second most watched season premiere of any Oxygen original behind the series premiere of "Dance Your Ass Off" among A18-49, W18-49 and total viewers. The premiere also was the second most watched season premiere of an Oxygen original among W18-34, drawing 318,000 viewers (behind "Bad Girls Club" season 3 premiere).
This season premiere was the second most watched season premiere of any Oxygen original behind the series premiere of "Dance Your Ass Off" among A18-49, W18-49 and total viewers. The premiere also was the second most watched season premiere of an Oxygen original among W18-34, drawing 318,000 viewers (behind "Bad Girls Club" season 3 premiere).
This season of "Bad Girls Club" closes out 2009 with a bang, keeping the network on pace for its highest year ever among key demos. Oxygen is pacing to have 6 consecutive years of growth among A18-49, W18-49, and total viewers.
Season 4 brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? ? "Bad Girls Club" is produced by Bunim-Murray Productions.
Season 4 brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? ? "Bad Girls Club" is produced by Bunim-Murray Productions.
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