'Pretty Wicked' Night for Oxygen
New competition series becomes network's most watched series premiere.
April 1, 2009
NEW YORK, NY—Last night's series premiere of the new competition reality series "Pretty Wicked" became Oxygen's youngest and most watched series premiere among total viewers, A18-49 and the network's key demo of W18-34. With a median age of 24, the debut episode pulled in 262,000 W18-34, 333,000 W18-49, 466,000 A18-49 and 617,000 total viewers according to Nielsen Media Research. The show's success was driven in large part to "Bad Girls Club." Last night's reunion special became Oxygen's most watched telecast in network history with 437,000 W18-34, 639,000 W18-49, 950,000 A18-49 and 1.4 million total viewers.
"Bad Girls Club" season three became Oxygen's first series ever to average over one million viewers per episode, with 397,000 W18-34, 533,000 W18-49, 727,000 A18-49 and one million total viewers. "Bad Girls Club" also now holds the title as the network's most successful series among its target demo, W18-34. It also boasted the youngest season on Oxygen with a median age of 26.
"Bad Girls Club" season three became Oxygen's first series ever to average over one million viewers per episode, with 397,000 W18-34, 533,000 W18-49, 727,000 A18-49 and one million total viewers. "Bad Girls Club" also now holds the title as the network's most successful series among its target demo, W18-34. It also boasted the youngest season on Oxygen with a median age of 26.
Season 1
Series Regulars

