'Dance Your Ass Off' Goes on Nationwide Tour
Beginning Saturday, June 6, the tour will bring the new reality series to life and show how dancing is a great way to lose weight and have a blast doing it.
June 1, 2009
NEW YORK, NY—Oxygen Media launches a five-city tour to promote the launch of the new dance/weight loss competition reality series "Dance Your Ass Off" (DYAO) premiering Monday, June 29 at 10pm ET/PT. The DYAO tour titled, "Dance Your Ass Off: Move It To Lose It" will bring the much anticipated series to life and spread the word to consumers that dancing is a great way to lose weight and have a blast doing it. Key elements of the show will be integrated into a fabulous, interactive experience, with live dance performances, free giveaways, calorie-burning dance lessons and much more. In addition, trainers from Crunch, a national fitness chain will be on location in New York and Chicago.
The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.
"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."
The Dance Your Ass Off: Move It or Lose It tour stops are as follows:
Atlanta, GA
Virginia-Highland Summerfest
Saturday, June 6, 10am-8pm
Charlotte, NC
Taste of Charlotte
Sunday, June 7, 11am-6pm
Orlando, FL
Universal CityWalk
Friiday, June 12, 9am-1pm, 6pm-11pm
Saturday., June 13, 9am-1pm, 6pm-11pm
New York, NY
Herald Square
Monday, June 29, 11am-7pm
Chicago, IL
Taste of Chicago
Friday, July 3, 11am-3pm
Saturday, July 4, 11am-6pm
Sunday, July 5, 11am-6pm
Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."
As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.
The DYAO 3600 experience invites consumers of all ages from all over the country to dance their asses off with professional dancers on a giant stage shaped as a scale, create a customized video of themselves performing the official DYAO dance and generate their own DYAO animated dancer.
"We are excited to be able to bring such a fun show experience directly to the consumer," said Jane Olson, Senior Vice President, Marketing & Brand Strategy, Oxygen Media. "There is no other experience that will allow the public to 'Live Out Loud' as the 'Dance Your Ass Off:' Move It To Lose It Tour."
The Dance Your Ass Off: Move It or Lose It tour stops are as follows:
Atlanta, GA
Virginia-Highland Summerfest
Saturday, June 6, 10am-8pm
Charlotte, NC
Taste of Charlotte
Sunday, June 7, 11am-6pm
Orlando, FL
Universal CityWalk
Friiday, June 12, 9am-1pm, 6pm-11pm
Saturday., June 13, 9am-1pm, 6pm-11pm
New York, NY
Herald Square
Monday, June 29, 11am-7pm
Chicago, IL
Taste of Chicago
Friday, July 3, 11am-3pm
Saturday, July 4, 11am-6pm
Sunday, July 5, 11am-6pm
Who says getting fit can't be fun? Oxygen Media's new dance/weight loss competition series "Dance Your Ass Off, launches Oxygen's second night of original programming and features full-figured contestants who incorporate dance to reach their ideal weight while working with a nutritionist and fitness trainers to achieve a healthier lifestyle, as well as a chance to win $100,000. Each contestant will be paired with a professional dance partner who will train them for their weekly stage performances ranging from Hip Hop, to Ballroom and even Pole Dancing! Then they'll shake and rattle their rolls in front of a live studio audience and a panel of expert judges: choreographer Danny Teeson, dancer/choreographer Mayte Garcia, and dancer/actress Lisa Ann Walter. DYAO is hosted by TONY Award-winning actress Marissa Jaret Winokur, well known for her role as plus-sized Tracy Turnblad in the hit Broadway musical "Hairspray."
As part of the series launch, Oxygen enters its first-ever multiplatform marketing partnership with Crunch that extends the Oxygen brand beyond the analog world. On-site, Crunch will feature a DYAO class at locations nationwide throughout the run of the show, which will reflect the dance styles the contestants perform each week.