"10 Things I Hate About You" (ABC Family TV show) cast members Lindsey Shaw, Larry Miller and Meaghan Jette Martin
'10 Things I Hate About You' Is Biggest Comedy Launch for ABC Family Ever
The new comedy series draws impressive numbers of young women for its premiere episode on Tuesday night.
July 8, 2009
"10 Things I Hate About You" (8:00-8:36 p.m.) ABC Family's newest original series, "10 Things I Hate About You," launched as the net's No. 1 comedy series debut on record in Total Viewers (1.6 million), Adults 18-34 (509,000), Women 18-34 (396,000), Adults 18-49 (734,000) and Women 18-49 (574,000).
"10 Things" ranked as Tuesday's No. 1 scripted program in Prime in Women 18-34 and TV's No. 1 scripted Prime telecast in Females 12-34. In Female Teens, "10 Things" finished No. 1 among all prime TV telecasts.
"10 Things" stood as cable's No. 1 program in the time slot in Women 18-34 (396,000/1.2 rating), Women 18-49 (574,000/0.9 rating tied on rating), Viewers 12-34 (936,000/1.0 rating) and Females 12-34 (762,000/1.7 rating), and TV's No. 1 program in prime overall in Females Teens (367,000/3.0 rating).
"10 Things" became ABC Family's No. 3 series debut ever in Women 18-34, behind only the July '08 debut of "The Secret Life of the American Teenager" and the recent bow of "Make It or Break It."
"10 Things" generated ABC Family's best deliveries in the half hour in 9 months in Viewers 12-34 and Female 12-34, and the net's best numbers in 9 months with regular programming (excludes "25 Days of Christmas") among Adults/W youngomen 18-34 and 18-49.
"10 Things" exceeded prior 4-week time period averages across the board, including by more than double in Adults 18-34 (102% - 509,000 vs. 252,000), Women 18-34 (185% - 396,000 vs. 139,000), Women 18-49 (133% - 574,000 vs. 246,000) and Viewers 12-34 (167% - 936,000 vs. 350,000), and by well more than triple in Females 12-34 (295% - 762,000 vs. 193,000 and Female Teens (580% - 367,000 vs. 54,000). In Total Viewers, delivery increased by a substantial 74% (1.6 million vs. 919,000).
Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/7/09 Prior 4-Week, 6/9-6/30/09).
"10 Things" ranked as Tuesday's No. 1 scripted program in Prime in Women 18-34 and TV's No. 1 scripted Prime telecast in Females 12-34. In Female Teens, "10 Things" finished No. 1 among all prime TV telecasts.
"10 Things" stood as cable's No. 1 program in the time slot in Women 18-34 (396,000/1.2 rating), Women 18-49 (574,000/0.9 rating tied on rating), Viewers 12-34 (936,000/1.0 rating) and Females 12-34 (762,000/1.7 rating), and TV's No. 1 program in prime overall in Females Teens (367,000/3.0 rating).
"10 Things" became ABC Family's No. 3 series debut ever in Women 18-34, behind only the July '08 debut of "The Secret Life of the American Teenager" and the recent bow of "Make It or Break It."
"10 Things" generated ABC Family's best deliveries in the half hour in 9 months in Viewers 12-34 and Female 12-34, and the net's best numbers in 9 months with regular programming (excludes "25 Days of Christmas") among Adults/W youngomen 18-34 and 18-49.
"10 Things" exceeded prior 4-week time period averages across the board, including by more than double in Adults 18-34 (102% - 509,000 vs. 252,000), Women 18-34 (185% - 396,000 vs. 139,000), Women 18-49 (133% - 574,000 vs. 246,000) and Viewers 12-34 (167% - 936,000 vs. 350,000), and by well more than triple in Females 12-34 (295% - 762,000 vs. 193,000 and Female Teens (580% - 367,000 vs. 54,000). In Total Viewers, delivery increased by a substantial 74% (1.6 million vs. 919,000).
Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/7/09 Prior 4-Week, 6/9-6/30/09).
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