LOS ANGELES, CA—The eagerly anticipated premiere of Lifetime Television's Emmy-nominated and Peabody Award-winning hit series "Project Runway" generated a 3.2 rating among Women 18-49 (a 28% increase over the series' season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on Thursday, August 20, at 10PM ET/PT according to Nielsen Research. The show beat all cable competition in key demos and made the program's return to television the highest-rated premiere for the series ever and in the Network's 25-year history, including Women 18-34 (3.8) and Adults 18-34 (2.5). The Program averaged more than 4.2 million Total Viewers and was the highest rated competition reality series premiere on cable this year.

"Project Runway's" all-new companion series, "Models of the Runway," which premiered at 11PM ET/PT generated a 1.4 rating among Women 18-49 and a 1.6 Household rating, averaging 1.9 million Total Viewers. Lifetime kicked off the launches of "Project Runway" and "Models of the Runway" with the two-hour special, "Project Runway: All-Star Challenge." The spirited competition, which featured eight fan favorites and



"Project Runway" superstars competing against one another, premiered at 8PM ET/PT and started the evening in style, securing a 2.2 rating in Women 18-49 and a 2.3 Household rating, as well as averaging 2.9 million Total Viewers. Last night's winner of "Project Runway: All-Star Challenge" was Daniel Vosovic.

"We are thrilled about Project Runway's very strong premiere, which surpassed all of our expectations," said Andrea Wong, President and CEO of Lifetime Networks. "Congratulations to our partners The Weinstein Company, Miramax Films, Bunim-Murray Productions, Full Picture Productions and Marie Claire, and Project Runway's loyal viewers for this successful launch. We can't wait to watch 'Project Runway' and 'Models of the Runway' along with them this season."

"This is only the beginning of an exciting season, and I want to send a huge 'thank you' to everyone involved with the Series, especially Heidi, Tim, Nina, Michael, Andrea Wong, JoAnn Alfano, Lew Goldstein, Bob Bibb and all the team at Lifetime," said Harvey Weinstein, Co-Chairman of The Weinstein Company. "Not only has this premiere generated the series' highest rating, but the reviews have been the best we have ever received. I was thrilled to get our friends Nicole Kidman, Kate Hudson, Fergie, Lindsay Lohan and Diane von Furstenberg to help us launch this season, and I look forward to many more surprises in the coming months."