Phil Robinson is one of the judges on VH1's reality series, "I Want to Work for Diddy."

You've heard his name, seen his work and experienced his passion, creativity and determination in more ways than you might know, meet Island Def Jam Chief of Staff, the unstoppable, Phil Robinson, the former deal making, money making and financial liaison of Sean "P Diddy" Combs.

A master of client, corporate and artists relations, Robinson's best known for co-creating and executing the Vote or Die Campaign that changed the way the youth and the music industry looked at politics across the country, conceptualizing and executive producing MTV's hit series, "Making Da Band" and building Magic Johnson's brand and franchise, making it one of the most valuable music and destination entertainment companies in the world today. Most recently, Robinson was instrumental in orchestrating the Jay-Z, LA Reid team up at Def Jam and is spearheading what is now one of the greatest strategic marketing divisions at the Island Def Jam Music Group.

Now as Chief of Staff working alongside music legend LA Reid, Robinson handles daily operations for the hit-making label and ensures that Island Def Jam label runs smoothly and successfully. Robinson has long touted the reason for his continued success is that he is "The Best #2 Man in the Business" and is always striving to carry out the leader's vision while diversifying the companies' ways of increasing revenue. At Island Def Jam Robinson is responsible for maintaining the relationships with the companies' top artists in the game such as Kanye West, Mariah Carey, Nickleback, Ludacris, The Killers and 2006's newest hit makers Young Jeezy, Rick Ross, Ne-Yo and Rihanna.

By also being the direct day to day contact for super producers Rodney Jerkins, Bryan Michael Cox and Music Icon Lionel Richie; it's easy to see why Robinson's name is synonymous with the word success.

To add to Robinson's long list of duties, while handling the daily business of the company, as well as, working on directing the albums, tours and marketing; Robinson is active in investigating what will be the next wave of marketing to the consumer of the day whether it be ring tones, corporate partnerships, packaging deals, etc...

It's only natural that all things that Robinson touches turns to gold as he has a phenomenal history in the music, film and TV industries. While at the helm of Bad Boy Worldwide, where he also managed Combs career, Robinson orchestrated the Proactive deal, secured Combs maximum exposure by booking him as the host for the 2004 VMA's. Robinson was also responsible for bringing Combs his biggest deal ever to create a bigger and better Sean John, with billionaire, financier Ron Burkle and managing Combs participation in the New York marathon where he raised over 1 million dollars which was donated for the betterment of inner city schools.

In 2001 Robinson spearheaded the entertainment division of the multi-billion dollar Magic Johnson Enterprises where he brokered a monumental deal between MCA and Magic Johnson to form Magic Johnson Music. Robinson also negotiated and secured the television reality show; "Making the Team" starring Magic Johnson with Columbia Tri Star and Davis Television, and signed production rights for MJE, for Fox Motion Pictures "Brown Suga" (starring Taye Diggs and Sanaa Lathan) & "I Used to Love Her." By successfully building and promoting the Magic Johnson brand and franchise, Robinson increased company revenue by millions, making it one of the most valuable music and destination entertainment companies in the world.

In the game since 1986 Robinson was a key player in the Howard University party and promoting days. It was at Howard where he meet Michael Bivins (renowned producer and member of the multi-platnium group New Edition) and in 1998 Bivins asked Robinson to work on his upcoming tour, starting as a road assistant and as luck would have it Robinson was eager to explore the music industry, and the door had just opened.

Robinson's six year journey with Bivins lead him to work for New Edition in 1989, for Bell Biv Devoe in 1990, then onto become the tour manager's assistant for R & B group, Guy. Once the tour was over, Robinson went back to work with Bell Biv DeVoe for three more years, and his hard work and determination finally paid off. Business about records, studio and tour managing had been mastered and Robinson had been hired as Keith Sweat's Tour Manager. He would later go on to assist Bivins with the development of Boyz to Men and moved on to tour manage them for their first multi-platinum album. In 1994, Robinson coordinated the Boyz II Men World Tour (with Qadree El-An) and later managed the Triple Threat tour featuring Bell Biv Devoe, Johnny Gill and Keith Sweat. Robinson then worked on several high profile arena tours including the Frankie Beverly & Toni Braxton Tour, The Silk/Coca Cola and Summerfest /Budweiser SUPERFEST.

Robinson for his razor-sharp tactics and business savvy expertise has new groundbreaking plans in the horizon that will change the future of marketing as we see it today. Robinson is surely one to watch for 2007 and beyond.

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cornellrobinson says:
Hey Phil-Co, this is your brother Cornell "Scrub-Jr" Robinson trying to catch up with you. Hit me back if you read these. Peace & Prayers.
juniorsaucer says:
junior Saucer...Hit me Homie
tamaragriffintopping says:
Hi Phil, I just wanted to say hello. Have'nt seen you since the days in school in Delaware. Glad to see you alive and well.
beverlyrobinson says:
Hi Phil glad to see that u r doing well. It has been a long time, keep doing what Cuz Bev.
gaul says:
Yo man havent seen you in years. We use to get together ever year. call me 4014773081

Who is he dating? What do you think of him?

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