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Calvin "Snoop Dogg" Broadus is a rare exception in the turbulent world of entertainment. After bursting on the scene in 1992, Snoop Dogg was crowned the king of the West Coast and single handedly put Long Beach on the map in terms of hip hop. Gritty lyrics and unmatched charisma made Snoop Dogg a superstar but nobody could have guessed back then that his appeal would soon be widespread. From "Doggystyle" to appearances on the Martha Stewart show, Snoop Dogg will always be recognized and loved by all ages—from grandmothers to grandchildren and everyone in between. The long career Snoop Dogg has sustained is not only contributed to his time in the studio, but also his time in the boardroom. With nine solo offerings, and over 30 million albums sold worldwide, Snoop Dogg has his hand in many other ventures and has transitioned from gangsta rapper to mainstream staple effortlessly. Over the years Snoop Dogg has been involved in a myriad of branding and co-branding opportunities from dolls and pet clothes to the custom Snoop deVille. These days Snoop Dogg is paring down his products, in order to really be involved and touch the ones he is most passionate about. One venture that Snoop Dogg created and holds near to his heart is the Snoop Youth Football League (SYFL). The SYFL was implemented by Snoop Dogg to help kids stay off the streets and out of trouble by giving them a positive outlet. The league has been around for 5 years and is comprised of boys and girls ages 5-13 from South Central LA, Compton, Watts and Pomona who must maintain a GPA average of 2.0 to play. It has grown to over 2,500 participants with Snoop Dogg personally coaching his team. In fact, Snoop Dogg nearly shuts down his career for four months per year when the season commences. Snoop Dogg is also working with the Long Beach Council to help redevelop the 6th district, the area where Snoop grew up in many years ago. Snoop Dogg has partnered with Kahala, a privately held corporation, in order to help make the district a better and safer place for its residents. As if that weren't enough, Snoop Dogg's highly watched television show, "Snoop Dogg's Father Hood," has finished its second season on the popular network E! Entertainment. The reality show captures family moments with Snoop Dogg, his wife and three children and has been a great vehicle for viewers to see Snoop as he truly is, a family man. After 17 years, Snoop Dogg has not only maintained his relevance but he has done so without changing who he is—a rare feat for most celebrities who constantly have to reinvent themselves to stay on top. True stars never lose their luster—and if history is an indication, Snoop Dogg is here to stay.
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