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Scene from FOX's "Secret Millionaire" |
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FOX's "Secret Millionaire" is set to premiere in midseason 2008-2009.
"Secret Millionaire" is a dramatic unscripted series that takes America's wealthiest individuals away from their lavish lifestyles, sprawling mansions and private planes and places them undercover into some of the most impoverished neighborhoods in America. Shot under the guise of a documentary, "Secret Millionaire" reveals the dramatic personal return that millionaires will get when they leave their fortunes to invest in those less fortunate. Challenged with living on minimum wage, the millionaires will immerse themselves in situations beyond their comprehension. They will work side-by-side with community members and befriend those in need to decide who should ultimately receive their gifts of a lifetime.
On "Secret Millionaire," the millionaires will be touched by the people they meet. Some will inspire with their dedication to helping others, while others will relay stories of overcoming tremendous odds. On the final day, the Secret Millionaire s meet with the chosen recipients and reveal their true identity and intention: to give them at least $100,000 oftentimes more of their own money and to change their lives forever.
"Secret Millionaire" will engage viewers in important social issues, extol the virtues of volunteerism and change the lives of disadvantaged people and the philanthropists who helped them in unexpected ways.
"Secret Millionaire" is produced by RDF USA. Chris Coelen, Greg Goldman, Bruce Toms serve as executive producers on "Secret Millionaire."
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